meet the Founder & chief executive officeR
Laura London
My story starts in New York where I started working at a young age and wanted to make my workplaces better, which led me to Cornell’s School of Industrial and Labor Relations.
My career began in a Human Resources leadership rotation program, then I discovered a passion for Operations and Partnerships. Eventually I joined McKinsey and saw just how much leadership matters. I became increasingly disillusioned with the command-and-control approach and inspired by vision and heart. My fascination with what makes good leaders truly great led me to Executive Coaching and Forest Therapy.
In 2024 I launched Calocedrus and our retreat property one hour north of my home where I live with my husband and children. We love living the mountain life—skiing and sitting by the fire in the winter, and hiking, biking, paddling, sailing and camping when warmer.
In 2025, during a pause to welcome my second child, I immersed myself in research about the future of work and one insight became clear: great leaders will be deeply human and grounded in the most powerful human quality: love. Love is proven to drive results and leading with it leads to outperformance. From this realization, Big Love Leadership was born.
My purpose is simple: help leaders and organizations rise to their full potential by spreading more love.
Meet the team
Caroline Starner Dadras
Chief Love ADVISOR
Caroline is a recognized innovator and visionary in organizational effectiveness and talent strategy, with over 30 years of executive leadership experience in both global blue-chip corporations and mid-cap private companies across multiple industries. A three-time CHRO, she brings forward-thinking, future-focused insight to complex business challenges, combining strategic leadership with a deep understanding of people and culture.
As President of Starner 2.0 Inc., Caroline advises CEOs on aligning talent strategy with business priorities to drive value. By surfacing and simplifying complex issues, she facilitates transformative conversations about what truly matters, enabling the creation of high-impact and loving cultures.
Louise Hansell
Chief Love COACH
Louise is an executive leadership coach and facilitator with over 25 years of experience in leadership and human transformation. She partners with individuals and teams across multiple industries, countries, and cultures, integrating her leadership experience, mastery in facilitation and coaching, and a lived path of personal transformation into every engagement, which creates space for profound growth and new possibilities.
As Founder and President of Flourish Group, Louise helps leaders and change makers live and lead from their highest potential. She is known for leading with love and creating safe spaces that empower leaders to bring their full selves, step into authentic power, and realize their highest possibility.
our approach
Big Love Partnerships
Our partnership philosophy can best be summarized by the term “leading from behind” where we support and empower our partners to come to terms with the issues, challenges, and opportunities that they want to address.
Coaching serves as a "thinking partnership" to increase capacity by examining obstacles, limiting beliefs, blind spots, and triggers, balancing fluidity and structure to address challenges and also developmental objectives.
Consulting serves as a “strategy partnership” to achieve organizational goals. Through team effectiveness building and leadership and culture development, we help clients boost both human potential and performance.
Calocedrus is the scientific name for the incense-cedar tree that is native to the Sierras and flourishes at Cedar Camp & Sanctuary, our private retreat property. It is an important tree dating back to indigenous tribes whose distinct aroma from the wood is believed to dispel negative energies, cleanse spaces, and shield individuals.
Calocedrus are also known to provide high levels of phytoncides that boost the human immune system, reduce stress by lowering cortisol levels, and improve mood and sleep. As a plant that has ensured the survival of people for thousands of years, incense-cedars are a powerful symbol of strength, connectedness, and revitalization, the essence of our partnership philosophy.
Why Calocedrus?
Let’s rise together.
Schedule a time to chat or drop us a note.